Events


Author Series: John Zogby

Date : Apr 11, 2017
Time : 6:00-8:00pm
Place : Horizon Ballroom, Ronald Reagan Building and International Trade Center, 1300 Pennsylvania Ave. NW Washington, DC 20004

Join us for a wine and cheese reception before the event.

 

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With the change in new administration, American policies and priorities are also changing direction. Organizations are now starting to reevaluate their means of data collection on the demographics of the American public. New trends can have significant impacts on both domestic and international policy. What are they? How have we changed? What policies do these changes speak to? In We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America, author John Zogby breaks down the different subsets of American people based on his analysis.


John Zogby is an internationally respected pollster, best selling author and the creator of the widely used Zogby Poll. In his new book Zogby examines how America is divided not from the traditional demographical or statistical point of view, but rather from a point of view of values and attributes. Zogby categorizes Americans into eleven neo-tribes, in an attempt to understand  the United States through non-statistical means. 


Join the WAC-DC as we welcome back John Zogby (@TheJohnZogby) to our Author Series Event.


**To purchase a book, click here. Books are pre-sale only.



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